CorporateWebsite Solutions

The importance of online corporate marketing

The proliferation and penetration of the Internet has changed the face of traditional marketing and corporate can no longer afford to ignore online marketing or refuse to adapt to the new realities. The cornerstone of any proper online corporate marketing plan has to be the building of an effective and well-designed website with the proper Optimization to draw traffic to the website and then allow visitors to interact with your company and your brands. The importance of an effective website cannot be overemphasized if you want to extract the maximum value from your investments in online marketing.

Intelligent SEO techniques will help you to draw prospective customers into your marketing funnel, build brand recognition among searchers on the search engines and enable proactive reputation management. Consider the following: Consumers have grown increasingly fussy about the attention that they give to advertising and have learnt to tune out messages in which they have little or no interest. However, they will still need guidance on their purchasing decisions and 9 out of every 10 of them turn to the Internet for this purpose. A proper pull marketing strategy based on inbound marketing has the power to attract traffic to the corporate website. This can then be used to develop subscription or social media connections which can form the basis of a long-term selling process Properly Optimized content on the website enables searchers to get familiar with your company and your brands. In order to build on this advantage and maintain search engine rankings, fresh entertaining and interesting content needs to be added on a continuous basis.

The best e-commerce solution for you

  • The SEO foundation for your marketing should be an effective, well-designed and properly Optimized website. Without this firm foundation, you will not be able to get maximum value from any marketing initiatives that you might undertake.
  • For successful SEO, you should continue to target a well chosen and appropriate set of keywords so that you can dominate the search engine results page in respect of those particular searches. The most successful combination will be a mixture of generic keywords and specific keywords associated with your brand.
  • On the Internet, content is king and high-quality content that is refreshed constantly is the only way to maintain your page rank. Every time you refresh your content, you will attract the search bots as well as return visits to your site.
  • If content is king, link building is queen. You must remember that the search engines do not actually read the content of your website. They look for clues from human readers to assess the value of your website. They place a great deal of reliance on high-quality inbound links on the premise that if the number of highly regarded websites linking to your website is large, you website must be of equally high quality.

What Neticode can do for you

  • At Neticode, we have an obsession with helping to build successful online businesses. We believe that technology is only a tool and success can only be achieved with a combination of high-level technical skills and penetrating marketing insight.
  • Our focus is entirely on the value that we deliver measured by hard numbers such as ROI, incensed traffic and sales revenues and a satisfactory bottom line.
  • Our team has a great deal of experience and knowledge in the development of e-commerce solutions as well as the marketing expertise to ensure that the customized solution that we develop for you is the best possible solution for you.