The proliferation and penetration of the Internet has changed the face of traditional marketing and corporate can no longer afford to ignore online marketing or refuse to adapt to the new realities. The cornerstone of any proper online corporate marketing plan has to be the building of an effective and well-designed website with the proper Optimization to draw traffic to the website and then allow visitors to interact with your company and your brands. The importance of an effective website cannot be overemphasized if you want to extract the maximum value from your investments in online marketing.
Intelligent SEO techniques will help you to draw prospective customers into your marketing funnel, build brand recognition among searchers on the search engines and enable proactive reputation management. Consider the following: Consumers have grown increasingly fussy about the attention that they give to advertising and have learnt to tune out messages in which they have little or no interest. However, they will still need guidance on their purchasing decisions and 9 out of every 10 of them turn to the Internet for this purpose. A proper pull marketing strategy based on inbound marketing has the power to attract traffic to the corporate website. This can then be used to develop subscription or social media connections which can form the basis of a long-term selling process Properly Optimized content on the website enables searchers to get familiar with your company and your brands. In order to build on this advantage and maintain search engine rankings, fresh entertaining and interesting content needs to be added on a continuous basis.