Small Business Website Solutions

Why small businesses have to practice online marketing

Let's face it, traditional marketing is dead as far as small businesses are concerned. Your competitors are not going to sit still while you procrastinate but are moving swiftly to take advantage of online marketing. The Internet has changed the rules of marketing and, in order to take advantage, you must wholeheartedly embrace the new marketing rules and the new ways in which to make profits. The key to success as always is the ability to differentiate yourself from your competitors and create an USP (unique selling proposition) that will have customers flocking to your doors in preference to your competitors.

There is a common misconception that online marketing is not suitable for businesses that are purely local nature or emphasize bricks and mortar establishments. In fact, a modest marketing investment and the right marketing plan could have customers in your neighborhood flocking to your store. Moreover, the nature of the Internet enables you to reach out to prospective customers in a manner that would have been impossible with traditional methods.

It cannot be emphasized enough that whether you are contemplating a new website or trying to get the most from your existing one, the cornerstone of successful online marketing is a well-designed and optimized website that is effective. Without this pre-requisite, the most innovative and advanced marketing techniques are unlikely to accomplish the results that you wish.

Important factors in small business online marketing

Google is easily the most important of the search engines accounting for four out of every five online searches. SEO effort, while concentrating on Google, should not overlook the importance of also incorporating Yahoo and Bing into any online marketing plan. Keyword selection and management are extremely important in your quest for superior page rankings. The relevancy of keywords is what will determine the traffic to your Web site... Long tail keywords are more cost-effective while increasing the quality of the traffic Social media marketing is becoming increasingly important but needs to be handled with a great deal of subtlety and care. Blatant sales pitches will not only be counter-productive but may result in the closure of your social media accounts.

What Neticode can do for you

  • You can carry out your online marketing in-house but it could be an expensive proposition to build up the right combination of technical expertise and in-depth marketing skills.
  • The superior turnkey solution is to work with an outsourcing company who would function as a full-scale partner. This will maximize the return on your marketing investment while leaving you free to focus on other priority areas.
  • We take our partnership role seriously and pride ourselves on the combination of technical and marketing skills available in house. We are confident that we will provide you with quality turnkey solutions that are custom built around the specific needs of your particular business.
  • We believe in walking our talk and will provide you with the assistance in objectively assessing our contribution using measurable and quantifiable criteria.
  • Contact us immediately and let us make a start on our partnership today. Allow us to demonstrate in concrete terms how we can craft a win-win situation when working together with you. Alternatively, fill out the contact form and one of our people will be in touch with you ASAP.